April 4, 2020  
 
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Marketing a Forest Management Business

Looking for innovative ways to market a forest management business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.

Marketing a forest management business can be challenging, especially for business owners who lack a marketing background.

In fact, a good marketing strategy can level the playing field and help small to medium-sized forest management businesses stand toe-to-toe with the rest of the market. Though small organizations may not have the marketing budgets of large corporations, the consistent delivery of targeted messaging has a cumulative effect on the market's consciousness.

Promotional Calendars

Sloppy marketing programs have no place in growing forest management businesses. Instead of offering special promotions on the spur of the moment, we recommend creating a promotional calendar for the fiscal year. Although you can adjust the calendar as needed, advanced planning makes it easier to connect your company's marketing tactics to sales objectives, inventory levels, staffing, and other areas of the business. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

Leveraging Print Ads

Print advertising has been a marketing staple for forest management businesses. In the digital age, print advertising's influence has been under attack from new media technologies and an expanded range of marketing channels. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your forest management business in printed media. The difference is that it's more important than ever to make sure the publications you target reach the right people. Publications geared toward large, general readerships tend to be less productive than publications that are read by likely buyers of your products and services.

Why Branding Matters

Branding isn't just a marketing buzzword. It's a core concept for businesses trying to entrench themselves in consumer consciousness. Any and every forest management business has brand characteristics. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. Although the competition for market visibility may be fierce, a branding initiative can quickly scale your promotional footprint to compete with anyone in your geographic or demographic market sector.

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Conversation Board

There's more to discuss that we can cover in a single article. If you have any additional comments or questions, please let us know. We'd also appreciate if you let others know what you've tried as far as marketing goes and how it worked out for you.


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