For a foundation drilling and boring contractors business, the line between success and failure is based on more than the execution of core competencies.
In a growth-oriented business, marketing has to be seen as a core business activity. On the upside, great marketing is a real possibility for a foundation drilling and boring contractors business willing to adapt its strategy to the demands of the marketplace.
A niche marketing approach is a good fit for small businesses, particularly foundation drilling and boring contractors businesses that hope to dominate a geographic of demographic wedge of the marketplace. By pursuing a niche strategy, you can increase ROI by funneling resources toward the customers who are most likely to buy your products.
Many companies facilitate niche marketing by providing specialty mailing lists. These lists are targeted and filtered, and deliver greater focus to your company's direct mail campaigns. Specialty mailing lists from top-rate providers take the niche concept a step further by giving you measured insights about consumer behaviors within the niche.
A good newsletter can set your company apart from your competitors and scale up your industry presence. Blatant marketing messages aren't appropriate in newsletters because they don't communicate informational value to your customers. Instead, your newsletter should contain industry news, product use tips, and other content that captures your customers' attention. These days, foundation drilling and boring contractors businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Do you have a new marketing idea that will transform your industry? Don't be so sure - at least not until you have explored what the competition is doing. We appreciate innovative tactics. But when innovation causes you to abandon message streams that are trafficked by similar foundation drilling and boring contractors businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
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