June 5, 2020  
 
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Marketing a Foundations Business

Marketing a foundations business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.

Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!

Staying on track requires attention to detail and a commitment to foundational marketing principles.

Discounts

Discounts drive purchasing decisions, and foundations business consumers fit the pattern and factor discounts into their spending decisions. The power of a great discount is its ability to convince buyers that are receiving special treatment, a deal that isn't ordinarily available. However, for consumers located in the foundations business world, it's essential to make sure the discounts you offer are legitimate. Offsetting discounts with inflated pricing is a tired ploy that often does more harm than good. Instead, think about how you can use discounts to lure customers in during a slow period, to generate traction for new product offerings, and to break into new markets.

Improving Customer Loyalty

Customer loyalty provides the backbone for business growth. In growth-minded foundations businesses, premium mailing lists from list providers can help expand your customer base. To encourage customer loyalty, you'll need to tap into deliberate mechanisms that incentivize customers to reward your brand with repeat business. In many cases, online channels can be leveraged to create innovative customer loyalty programs.

Marketing Consultants

Small business owners sometimes struggle to justify the expense of a marketing consultant, especially if they don't appreciate the role of marketing in their company's long-term success. Although professional marketing advice does represent an additional cost, it's an expense that you will recover many times over through increased sales revenue. The best consultants possess a range of skills, including the ability to accurately communicate your foundations business' most important brand characteristics. Your passion for your brand is admirable, but it can't compensate for the experience and expertise of someone who specializes in creating meaningful customer connections. As we continue to experience changes in the foundations business arena, exposing your strategy to the influence of capable marketing professional should be a top priority.

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Given your interest in marketing and in foundations businesses, you might find these additional resources to be of interest.

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