October 20, 2020  
 
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Marketing a Foundries Business

Trying to market a foundries business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.

Marketing is much more than classified ads, business cards, and brochures.

Concerned about customer loyalty? Producing high quality products isn't enough to lure customers back to your business. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Mailings

There are a lot worthwhile reasons for foundries businesses to conduct direct mail campaigns. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.

Generating Buzz

Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a foundries business, it's worthwhile to invest in strategies to promote brand conversations. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.

Contests

If circumstances allow it, a contest can be an effective tactic for a foundries business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. But contests aren't all fun and games. Poorly run contests can open your business up to claims of impropriety and even legal action. As a result foundries businesses invest time and resources to create contests they can count on to achieve desired outcomes.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in foundries businesses, you might find these additional resources to be of interest.

Selling a Foundries Business

Advertising on Billboards

How to Segment Markets

Magazine Advertising


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Interested in learning more about what it takes to market a foundries business? We invite you to send us your questions and feedback!


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