October 24, 2020  
 
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Marketing a Four Color Processing Printing Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a four color processing printing business, exceptional marketing may well be the determining factor in your long-term survival and success.

Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!

Today's small businesses operate in a dynamic sales and marketing environment. More than ever before, foundational marketing concepts have become the bedrock upon which successful marketing strategies are constructed.

Contests

You've seen the contest concept in action, even if it wasn't used in a four color processing printing business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. But contests aren't all fun and games. Poorly run contests can open your business up to claims of impropriety and even legal action. Consequently, many four color processing printing businesses invest time and resources to create contests they can count on to achieve desired outcomes.

Niche Marketing

Niche marketing is strategy that focuses on a subsection of the larger market. This can be especially useful for four color processing printing businesses trying to establish a larger footprint in a targeted market segment. Niche marketing isn't new. It's been around for years and has proven to be most effective for firms that understand their key strengths and core audience.

Many companies facilitate niche marketing by providing specialty mailing lists. These lists are targeted and filtered, and deliver greater focus to your company's direct mail campaigns. Specialty mailing lists from top-rate providers take the niche concept a step further by giving you measured insights about consumer behaviors within the niche.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in a four color processing printing business. Small product details translate into key value propositions which are critical for distinguishing a four color processing printing business from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.

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