Marketing is not a siloed business function. It's a cross-organizational discipline with ramifications for your balance sheet and earnings statement.
Winning strategies combine common sense marketing with the constantly evolving demands of the marketplace.
Are you intimately familiar with your brands' product line? You better be if you're marketing a fraternal club. Small product details translate into key value propositions which are critical for distinguishing a fraternal club in the marketplace. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
Sloppy marketing programs have no place in growing fraternal clubs. Instead of offering special promotions on the spur of the moment, we recommend creating a promotional calendar for the fiscal year. Although you can adjust the calendar as needed, advanced planning makes it easier to connect your company's marketing tactics to sales objectives, inventory levels, staffing, and other areas of the business. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
Androids, iPhones and Blackberries have made mobile technology a must-have resource for today's consumers. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. Since you're a fraternal club marketer, geolocational features can be a powerful weapon in your marketing arsenal. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. At a minimum, your business should be including on online directories that alert consumers to a fraternal club when they are in the vicinity.
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