October 22, 2020  
 
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Marketing a Freight Consolidators and Distributors Business

Trying to market a freight consolidators and distributors business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.

Marketing is much more than classified ads, business cards, and brochures.

By applying a few common sense tips and marketing fundamentals, you can avoid the pitfalls and set your company on the path to marketing success.

Newsletters

Newsletters can pack a promotional punch. How? By subtly using information to promote the benefits of your products and services. We've seen a lot of company newsletters over the years, and the best ones use a thought leadership strategy to advance key value propositions and raise the company's profile as a dominant presence in the industry. Increasingly, freight consolidators and distributors businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).

Managing Negative Publicity

Not sure how to handle negative PR? You're not alone. It's a probably faced by many freight consolidators and distributors businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. At Gaebler, we advise our business partners to have an updated crisis response plan in place at all times. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.

Improve Your Business Sign

Effective signage gives your brand constant exposure in its geographic market. Although freight consolidators and distributors businesses vary in scope and circumstance, signage can be used by any freight consolidators and distributors business to communicate the company's value to their customers. There are multiple issues that need to be considered when designing business signage, not the least of which is the message your business sign sends to your customers.

Given the fact that signage in freight consolidators and distributors businesses has to fulfill a number of special requirements, you'll want to make sure to adhere to industry norms as well as local zoning requirements. This is not a decision to rush into. Spend some time thinking about the attributes of a good business sign for your unique needs before you purchase a new sign.

More Marketing Tips and Related Articles

Want to learn more? Start with these recommended resources.

Unique Selling Positions

Selling a Freight Consolidators and Distributors Business


Conversation Board

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