October 29, 2020  
 
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Marketing a Freight Express and Transfer Services Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a freight express and transfer services business, exceptional marketing may well be the determining factor in your long-term survival and success.

A snazzy logo, glossy brochure and must-have brand merchandise mean nothing apart from a robust marketing strategy.

By leveraging today's best marketing techniques, any freight express and transfer services business can achieve greater marketing dominance through strategic marketing and robust value messaging

Market Segmentation

Whether they admit it or not, all businesses adopt segmented marketing strategies. The marketplace is simply too large to effectively market a freight express and transfer services business to the entire marketplace. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.

Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your freight express and transfer services business market agenda.

Customer Awareness

Many of the highest performing freight express and transfer services businesses struggle to keep pace with the customers in their market. In this market sector, managers and promoters need to be extremely familiar with their customers' needs and purchasing preferences. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. By improving market awareness, small companies can often establish more meaningful customer connections than their competitors.

Discounts

Discounts drive purchasing decisions, and freight express and transfer services business customers are no exception. Orchestrated discount programs communicate value because they create the perception that the customer is getting more for less. However, for consumers located in the freight express and transfer services business sector, you won't get far with discounts unless you communicate clear value. Strategic leaders often incorporate discount campaigns into their annual marketing calendars, scheduling the most appealing discounts for non-peak business seasons.

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For those who want to open a freight express and transfer services business, these resources provide helpful advice:

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