October 30, 2020  
 
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Marketing a Freight and Cargo Containers Business

The key to success in marketing a freight and cargo containers business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.

The struggle to find the right marketing mix is never-ending in a profit-oriented small business. However, great marketing strategies share a common characteristic.

In general, good business owners make good marketers. But as an innovative business leader, you need to follow the marketing tactics competitive freight and cargo containers businesses utilize in the marketplace.

Social Media Monitoring

The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. However, social media also has a dark side -- negative mentions. Most freight and cargo containers businesses have too much at stake to ignore derogatory social media mentions. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.

Strategic Partnerships

Strategic partnerships offer freight and cargo containers businesses economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.

Email Campaigns

Email campaigns make use of the fact that most consumers and businesses receive information electronically. More than 50% of all email users check their inbox six or more times a day. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. In many freight and cargo containers businesses, collecting and updating the email addresses of qualified recipients isn't cost-effective. At Gaebler, we recommend buying mailing lists from professional, third-party providers. Purchased lists aren't the only source for customer contacts, but they can be used to create fast momentum for email campaigns and other initiatives.

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Conversation Board

There's more to discuss that we can cover in a single article. If you have any additional comments or questions, please let us know. We'd also appreciate if you let others know what you've tried as far as marketing goes and how it worked out for you.


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