October 25, 2020  
 
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Marketing a Fruit and Vegetable Growers, Shippers, and Packers Business

The key to success in marketing a fruit and vegetable growers, shippers, and packers business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.

If it's executed properly, marketing spans the gap between your brand and your audience. If you fail to recognize the primacy of good marketing you'll quickly find your fruit and vegetable growers, shippers, and packers business isolated from your base.

Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Hiring A Marketing Firm

Sooner or later, most fruit and vegetable growers, shippers, and packers business owners consider outsourcing their promotional and advertising functions to a professional marketing firm. In this industry, marketing is all about outcomes, and marketing firms consistently deliver better results than in-house personnel for whom marketing is a secondary role. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your fruit and vegetable growers, shippers, and packers business, it's important to find a firm with proven experience in the industry. Avoid young marketing firms staffed exclusively with inexperienced hot shots. Novice marketers bring a lot of passion to the table, but they also tend to embrace high-risk marketing strategies that lack the payoff you'll get from an established firm.

Public Relations Strategies

Marketing and public relations are two distinct promotional disciplines. While marketing flows blatant advertising messages to audiences, PR takes a more educational and informative approach. When fruit and vegetable growers, shippers, and packers businesses leverage PR, they tell thought-provoking stories about their brand and products. In the process, they establish themselves as thought leaders and encourage the marketplace to give them a second look. The key to effective PR is to use nuanced messaging to attract the attention of reporters and media representatives. If reporters smell promotional content, they will back off from the story or create their own narrative.

Leveraging Print Ads

Print advertising has been a marketing staple for fruit and vegetable growers, shippers, and packers businesses. In the digital age, print advertising's influence has been under attack from new media technologies and an expanded range of marketing channels. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your fruit and vegetable growers, shippers, and packers business in print. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.

More Marketing Tips and Related Articles

Given your interest in marketing and in fruit and vegetable growers, shippers, and packers businesses, you might find these additional resources to be of interest.

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