Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.
It's not hard to convince most business owners that marketing plays a vital role in strategic planning. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a fundraising merchandise and supplies retail business ahead of the competition.
Do We Really Need A Logo?
Having a strong logo for a fundraising merchandise and supplies retail business is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Although it's possible to create your own logo, most internally generated logos lack polish and punch. Even if your logo concept sounds simplistic, we recommend contracting your logo to a professional marketing and design firm because it's likely that the logo will be the face of your company for years to come.
Technology is changing the way small businesses market their products and brands. The on-ramp for using technology to promote your fundraising merchandise and supplies retail business must be an exceptional website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.
Measurement & Evaluation
Performance is the ultimate measure of quality. You can improve the quality of your B2B and B2C efforts by considering professional mailing lists provided by established vendors. That's just one of the ways fundraising merchandise and supplies retail businesses can achieve greater returns from their marketing initiatives. For even greater returns, you'll need to explore ways to improve measurement and evaluation. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Given the importance of measurement and evaluation, fundraising merchandise and supplies retail businesses typically expand their knowledge base by hiring professional marketing firms.
Given your interest in marketing and in fundraising merchandise and supplies retail businesses, you might find these additional resources to be of interest.
For tips on how to start a fundraising merchandise and supplies retail business, these resources provide helpful advice:
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