October 20, 2020  
 
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Marketing a Funeral Flowers Business

It's becoming more and more difficult for funeral flowers businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

Marketing is the bridge between an organization and its customer base. Build your bridge poorly and you'll quickly find your funeral flowers business cut off from the marketplace.

Business savvy entrepreneurs usually have a solid foundation in marketing. But to achieve your goals, there are some other things you'll also need to learn about marketing a funeral flowers business.

Competitive Awareness

Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other funeral flowers businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

Bundling

These days, consumers care only care about thing: Stretching their buying dollars. For centuries, entrepreneurs have understood that bundled products reinforce buyers' value concerns while increasing their business's total revenue position. If you have never bundled before, take out word for it - most funeral flowers businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.

Niche Marketing

A niche marketing approach is a good fit for small businesses, particularly funeral flowers businesses trying to establish a larger footprint in a targeted market segment. To be effective, niche marketing requires attention to the kinds of details many businesses overlook. A keen awareness of your company's unique value proposition is a prerequisite for success in this approach.

Many companies facilitate niche marketing by providing specialty mailing lists. These lists are targeted and filtered, and deliver greater focus to your company's direct mail campaigns. Specialty mailing lists from top-rate providers take the niche concept a step further by giving you measured insights about consumer behaviors within the niche.

More Articles on Marketing

Given your interest in marketing and in funeral flowers businesses, you might find these additional resources to be of interest.

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Conversation Board

What tactics have you used to market your funeral flowers business? We enjoy getting feedback and questions from you. Please post your thoughts below.


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