April 4, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Furnace and Air Conditioning Filters Business

Promotional tactics for furnace and air conditioning filters businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

The struggle to find the right marketing mix is never-ending in a profit-oriented small business. However, great marketing strategies share a common characteristic.

It's not hard to convince most business owners that marketing plays a vital role in strategic planning. But in a zero-sum economy, there are winners and losers -- and here are some of the things that will help keep your furnace and air conditioning filters business in the winners' column.

Technological Expertise

To those of us who are familiar with today's marketing landscape, it's clear that technology and strategy have become inextricably linked. The consequence for furnace and air conditioning filters businesses is the use of technological solutions to connect with customers, boost visibility and exploit weaknesses in the marketplace. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.

Marketing Ethics

Some marketing strategies may be effective, but don't make the grade in the area of ethics. Industry-leading furnace and air conditioning filters businesses avoid marketing tactics that exploit their customers. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.

Broadcast Advertising

Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. However, it would be a mistake to discount broadcast advertising entirely. Many furnace and air conditioning filters businesses continue to find ways to attract audiences to their brand through broadcast media. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. When marketing furnace and air conditioning filters businesses, local consumers may represent a sizeable portion of total revenues, making local radio and other broadcast media viable marketing channels -- but only to the extent that you match the station's audience to your customer base.

More Articles on Marketing

Based on your interests, we think you may find these additional resources to be of interest.

Marketing Strategy Examples

Unique Selling Positions

Phone Book Ads

Selling a Furnace and Air Conditioning Filters Business


Conversation Board

Is there something we didn't cover? We're always interested in hearing about new strategies for marketing to furnace and air conditioning filters businesses, and we welcome your feedback, tips, and questions!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Considering Starting a Furnace & Air Conditioning Filters Business?

For tips on how to start a furnace and air conditioning filters business, here are some more appropriate better resources for you:

Opening a Furnace & Air Conditioning Filters Business

Do You Offer Products or Services to Furnace & Air Conditioning Filters Businesses?

If you want information on how to sell to furnace and air conditioning filters businesses, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:

Selling to Furnace and Air Conditioning Filters Businesses

Mailing Lists for Furnace and Air Conditioning Filters Businesses

More Marketing Guides

If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary