October 27, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Advice

 

Marketing a Furniture Frames and Framing Business

Promotional tactics for furniture frames and framing businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!

Simplistic promotional techniques can't penetrate the clutter of the current marketplace. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.

Mailings

There are a lot worthwhile reasons for furniture frames and framing businesses to conduct direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.

Social Media Monitoring

The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Even though the potential for social media to generate positive conversations about your product is good, the potential for it to create negative, online word-of-mouth is a concern that must be taken seriously. Most furniture frames and framing businesses are especially vulnerable to negative exposure through social media. If your brand is taking a hit from negative mentions, it's important to generate enough positive content to push negative mentions down in search rankings. The more positive mentions that exist, the more difficult it is for negative comments (generated through social media) to gain traction on search engines like Google and Yahoo.

Marketing Consultants

In a tight economy, there are many places to cut corners in your business - but marketing shouldn't be one of them. The amount you pay a marketing consultant is an investment in your company's revenue stream. The best consultants possess a range of skills, including the ability to accurately communicate your furniture frames and framing business' most important brand characteristics. Your passion for your brand is admirable, but it can't compensate for the experience and expertise of someone who specializes in creating meaningful customer connections. With technology playing a greater role in the furniture frames and framing business arena, exposing your strategy to the influence of capable marketing professional should be a top priority.

More Articles on Marketing

Based on your interests, we think you may find these additional resources to be of interest.

Selling a Furniture Frames and Framing Business

Magazine Advertising

Advertising on Billboards


Conversation Board

Did you find our tips for marketing a furniture frames and framing business to be useful? Is there anything we forgot to mention? If so, we would love to hear your comments, questions and tips on this topic.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Furniture Frames & Framing Business?

For tips on how to start a furniture frames and framing business, here are some more appropriate better resources for you:

Starting a Furniture Frames & Framing Business

Do You Offer Products or Services to Furniture Frames & Framing Businesses?

If you consider furniture frames and framing businesses to be sales prospects, there's more useful information for you elsewhere on our site. Try these instead:

Selling to Furniture Frames and Framing Businesses

Mailing Lists for Furniture Frames and Framing Businesses

More Guides on Marketing a Business

If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary