October 24, 2020  
 
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Marketing a Furniture Refinishing and Repair Business

Looking for innovative ways to market a furniture refinishing and repair business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.

Struggling to find the right combination of marketing strategies and tactics for your furniture refinishing and repair business? That's becoming a common theme these days, especially in this market sector.

But with the right combination of resources, techniques, and strategies, any furniture refinishing and repair business can achieve greater marketing dominance through strategic marketing and robust value messaging

Sponsorships

Event and team sponsorships are a proven method for raising the public profile of furniture refinishing and repair businesses. The goal is to increase sales by generating visibility and goodwill about your company and/or your market offerings. But if you aren't deliberate, you can invest big bucks in sponsorships and receive little return for your investment. A strategic sponsorship targets actual furniture refinishing and repair business customers. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in a furniture refinishing and repair business. Seemingly insignificant product specs can be leveraged to communicate value and depth, separating your furniture refinishing and repair business from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.

Managing Negative Publicity

Negative publicity is never easy to deal with, especially for furniture refinishing and repair businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy furniture refinishing and repair businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Since part of your crisis response may involve direct mail, we also recommend working with quality mailing list providers to obtain accurate contact lists.

More Marketing Tips and Related Articles

Given your interest in marketing and in furniture refinishing and repair businesses, you might find these additional resources to be of interest.

Yellow Pages Advertising

Creating an Effective Marketing Strategy

Advertising in Newspapers

Selling a Furniture Refinishing and Repair Business


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