Struggling to find the right combination of marketing strategies and tactics for your furniture refinishing and repair business? That's becoming a common theme these days, especially in this market sector.
But with the right combination of resources, techniques, and strategies, any furniture refinishing and repair business can achieve greater marketing dominance through strategic marketing and robust value messaging
Event and team sponsorships are a proven method for raising the public profile of furniture refinishing and repair businesses. The goal is to increase sales by generating visibility and goodwill about your company and/or your market offerings. But if you aren't deliberate, you can invest big bucks in sponsorships and receive little return for your investment. A strategic sponsorship targets actual furniture refinishing and repair business customers. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.
There is no substitute for being able to speak convincingly about your products in a furniture refinishing and repair business. Seemingly insignificant product specs can be leveraged to communicate value and depth, separating your furniture refinishing and repair business from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
Managing Negative Publicity
Negative publicity is never easy to deal with, especially for furniture refinishing and repair businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy furniture refinishing and repair businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Since part of your crisis response may involve direct mail, we also recommend working with quality mailing list providers to obtain accurate contact lists.
Given your interest in marketing and in furniture refinishing and repair businesses, you might find these additional resources to be of interest.
For tips on how to start a furniture refinishing and repair business, here are some more appropriate better resources for you:
If you consider furniture refinishing and repair businesses to be sales prospects, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:
If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.