October 20, 2020  
 
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Marketing a Furniture Rental and Leasing Business

The value and earning capacity of a furniture rental and leasing business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!

A robust marketing plan cements your company's relationships with customers. Great marketing is good business -- and it begins by integrating a handful of proven marketing concepts into your furniture rental and leasing business's business model.

Directories

Directories are a common tool for finding a furniture rental and leasing business. Directory selection is often dictated by the market when promoting furniture rental and leasing businesses in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Also, be sure to update your directory listings whenever your contact information changes.

Do We Really Need A Logo?

Logo development in a furniture rental and leasing business is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.

Managing Negative Publicity

Negative publicity is never easy to deal with, especially for furniture rental and leasing businesses. But the time to address your response to negative publicity is before it happens. If you wait until a crisis hits, it's already too late to control the message. At Gaebler, we advise our business partners to have an updated crisis response plan in place at all times. In a crisis, accurate contact lists can be a lifesaver. A top quality mailing list provider can provide fast turnaround times on up-to-date and filtered lists.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in furniture rental and leasing businesses, you might find these additional resources to be of interest.

Selling a Furniture Rental and Leasing Business

Unique Selling Positions


Conversation Board

For furniture rental and leasing businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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For tips on how to start a furniture rental and leasing business, here are some more appropriate better resources for you:

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