Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
A robust marketing plan cements your company's relationships with customers. Great marketing is good business -- and it begins by integrating a handful of proven marketing concepts into your furniture rental and leasing business's business model.
Directories are a common tool for finding a furniture rental and leasing business. Directory selection is often dictated by the market when promoting furniture rental and leasing businesses in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Also, be sure to update your directory listings whenever your contact information changes.
Do We Really Need A Logo?
Logo development in a furniture rental and leasing business is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.
Managing Negative Publicity
Negative publicity is never easy to deal with, especially for furniture rental and leasing businesses. But the time to address your response to negative publicity is before it happens. If you wait until a crisis hits, it's already too late to control the message. At Gaebler, we advise our business partners to have an updated crisis response plan in place at all times. In a crisis, accurate contact lists can be a lifesaver. A top quality mailing list provider can provide fast turnaround times on up-to-date and filtered lists.
Given your interest in marketing and in furniture rental and leasing businesses, you might find these additional resources to be of interest.
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