October 19, 2020  
 
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Marketing a Furniture Store

Marketing plays a central role in any company. But when it comes to a furniture store, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.

Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.

Staying on track requires attention to detail and a commitment to foundational marketing principles.

Technological Expertise

The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. The consequence for furniture stores tends to be a search for news to leverage technology to scale up the organization's promotional firepower. If possible, business owners should gravitate toward technologies that deliver greater ROI than traditional marketing channels.

Broadcast Advertising

In an entertainment on-demand universe, broadcast TV and radio have been the big losers. However, it would be a mistake to discount broadcast advertising entirely. Many furniture stores continue to find ways to attract audiences to their brand through broadcast media. Today's broadcast marketing solutions have the ability to target a geographically concentrated sector of the marketplace. For example, many people limit their radio listening to their daily commute. For furniture stores, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.

Public Relations Strategies

Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.

More Articles on Marketing

Ready to learn more? You may find these additional resources to be of interest.

Marketing Budgets

Selling a Furniture Store

Radio Advertising Rates

Magazine Advertising


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