October 19, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Advice

 

Marketing a Furniture Wholesale and Manufacturers Business

The key to success in marketing a furniture wholesale and manufacturers business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.

For a furniture wholesale and manufacturers business, a great business model doesn't guarantee solid revenues.

In fact, a good marketing strategy can level the playing field and help small to medium-sized furniture wholesale and manufacturers businesses stand toe-to-toe with the rest of the market. What small companies lack in resources, they can make up for in marketing intelligence and expertise.

Cost Tracking

The economy is a constant concern for people who own a furniture wholesale and manufacturers business. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.

Another way to control costs is to conduct periodic across-the-board cost audits designed to highlight areas that are ripe for reductions.

Loss Leaders

Smart furniture wholesale and manufacturers businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of furniture wholesale and manufacturers businesses, loss leaders substantially increase customer traffic and create opportunities to expose new consumers to the brand. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

Improve Your Business Sign

Effective signage gives your brand constant exposure in its geographic market. Despite the fact that furniture wholesale and manufacturers businesses are very different from each other, signage can be used by any furniture wholesale and manufacturers business to communicate the company's value to their customers. There are multiple issues that need to be considered when designing business signage, not the least of which is the message your business sign sends to your customers.

Given the fact that signage in furniture wholesale and manufacturers businesses has to fulfill a number of special requirements, avoid glossing it over as an afterthought. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.

More Articles on Marketing

Given your interest in marketing and in furniture wholesale and manufacturers businesses, you might find these additional resources to be of interest.

How to Segment Markets

Selling a Furniture Wholesale and Manufacturers Business

Telemarketing Firms

Advertising in Newspapers


Conversation Board

The furniture wholesale and manufacturers business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Considering Starting a Furniture Wholesale & Manufacturers Business?

For tips on how to start a furniture wholesale and manufacturers business, here are some more appropriate better resources for you:

Starting a Furniture Wholesale & Manufacturers Business

Sell to Furniture Wholesale & Manufacturers Businesses?

If you want information on how to sell to furniture wholesale and manufacturers businesses, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Furniture Wholesale and Manufacturers Businesses

Mailing Lists for Furniture Wholesale and Manufacturers Businesses

More Marketing Guides

If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary