March 27, 2020  
 
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Marketing a GPS Navigation Business

Trying to market a GPS navigation business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.

Marketing a GPS navigation business is an unforgiving exercise, full of hurdles and hidden challenges.

Staying on track requires attention to detail and a commitment to foundational marketing principles.

Mailings

It makes sense for GPS navigation businesses to participate in direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Are vendor-provided mailing lists worth the investment? We think so. But the real value is that the quality of the contacts contained in a premium mailing list can be the catalyst for long-term customer relationships.

Bundling

Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. For centuries, entrepreneurs have understood that bundled products reinforce buyers' value concerns while increasing their business's total revenue position. Nearly any type of business can tap into the benefits of bundling products or services, so it's easy to see how GPS navigation businesses can use bundling to communicate value to their base. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.

Why Branding Matters

Branding isn't just a marketing buzzword. It's a core concept for businesses trying to entrench themselves in consumer consciousness. Any and every GPS navigation business has brand characteristics. Consumers can view your brand either positively or negatively, but either way they have an impression about your business identity. Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.

Additional Marketing Advice and Related Articles

Ready to learn more? You may find these additional resources to be of interest.

Advertising in Newspapers

Advertising on Billboards

Television Advertising Costs

Selling a GPS Navigation Business


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For tips on how to start a GPS navigation business, here are some more appropriate better resources for you:

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