For a gag gifts business, a great business model doesn't guarantee solid revenues.
Strategic marketing tactics can help small gag gifts businesses stand toe-to-toe with the rest of the market. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Every piece of collateral your gag gifts business creates is a tangible reflection of your brand distinctive and core values. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your gag gifts business's marketing collateral will be wasted.
Are you intimately familiar with your brands' product line? You better be if you're marketing a gag gifts business. Seemingly insignificant product specs can be leveraged to communicate value and depth, separating your gag gifts business from the rest of the field. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.
A good newsletter can set your company apart from your competitors and scale up your industry presence. We've seen a lot of company newsletters over the years, and the best ones use a thought leadership strategy to advance key value propositions and raise the company's profile as a dominant presence in the industry. These days, gag gifts businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Given your interest in marketing and in gag gifts businesses, you might find these additional resources to be of interest.
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