October 25, 2020  
 
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Marketing a Galvanizing Business

There is little room for error in marketing a galvanizing business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.

Looking for the right marketing mix for your galvanizing business? We're not surprised. Many small business owners in this industry aren't happy with their current marketing scheme and are desperate to identify a path for improvement.

Strategic marketing tactics can help small galvanizing businesses scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.

Promotional Calendars

Sloppy marketing programs have no place in growing galvanizing businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

Strategic Partnerships

When multiple interests join together in a strategic partnership, they gain galvanizing businesses a new approach to the marketplace, rooted in the achievement of shared objectives. Under the right circumstances, a strategic marketing partnership can allow two or more small companies to overwhelm the market, effectively negating the presence of a larger competitor.

Loss Leaders

The majority of galvanizing businesses frequently sell specific products at ridiculously low margins to boost traffic and new customer acquisition. Although you may lose money on one product, you can make up for it buy selling a higher volume of other products. The key is to know your profit margins and use loss leader pricing to undercut the competition in targeted product categories. For the majority of galvanizing businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

Additional Marketing Advice and Related Articles

Ready to learn more? You may find these additional resources to be of interest.

Unique Selling Positions

Selling a Galvanizing Business

Advertising on Billboards

Marketing Programs


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