May 26, 2020  
 
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Marketing a Game Birds and Venison Business

Looking for innovative ways to market a game birds and venison business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.

Marketing is not a siloed business function. It's a cross-organizational discipline with ramifications for your balance sheet and earnings statement.

In general, good business owners make good marketers. But to rise to the top of the industry, you'll need to gain a deeper understanding of the strategies that other game birds and venison businesses utilize in the marketplace.

Directories

A directory listing may be one of the best ways to increase the visibility of a game birds and venison business. Yellow pages, industry listings, online databases, and other directory options are routinely used as vehicles for promoting game birds and venison businesses in a region or territory. Although there are plenty of free directory opportunities out there, some directories charge a fee to include your business in their listing. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Also, be sure to update your directory listings whenever your contact information changes.

Staffing Expertise

Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. As a way to improve performance and time management, owners of game birds and venison businesses outsource marketing to a professional firm. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.

Promotional Calendars

Sloppy marketing programs have no place in growing game birds and venison businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

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Conversation Board

The game birds and venison business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


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