April 4, 2020  
 
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Marketing a Game Development and Design Business

A profitable game development and design business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.

In general, good business owners make good marketers. But to rise to the top of the industry, you'll need to gain a deeper understanding of the marketing tactics competitive game development and design businesses utilize in the marketplace.

Technological Expertise

To those of us who are familiar with today's marketing landscape, it's clear that technology and strategy have become inextricably linked. The consequence for game development and design businesses tends to be a search for news to leverage technology to scale up the organization's promotional firepower. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.

Leveraging Print Ads

You're probably familiar with many of the ways print advertising has been used to market game development and design businesses. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. Even though the Internet has challenged the position print ads once held in marketing circles, you can still realize substantial gains from marketing your game development and design business in printed media. In fact, since so many companies are reallocating resources toward online advertising, you can get good deals on print ad placements in regional publications and markets.

ROI

Good marketing is expensive. You can't afford to waste money on ineffective tactics for your game development and design business.

Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.

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