October 20, 2020  
 
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Marketing a Gas Detection and Analysis Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a gas detection and analysis business, exceptional marketing may well be the determining factor in your long-term survival and success.

Marketing is much more than classified ads, business cards, and brochures.

Simplistic promotional techniques can't penetrate the clutter of the current marketplace. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.

Viral Marketing

Viral marketing is one of the most elusive marketing techniques in a small business owner's arsenal. By including viral elements in a campaign for a gas detection and analysis business, you ultimately have to cross your fingers and hope for the best. But despite the risk, viral marketers can influence the likelihood of success. Product giveaways, community-building, online discussion channels, and other techniques may not guarantee that your products will go viral -- but they definitely improve the odds.

Marketing Expertise

A lack of personal marketing experience is not an excuse for moving forward without the support of a promotional knowledge base. Resources are limited and most gas detection and analysis businesses need to make every dollar count, especially when it comes to their marketing budgets. When in doubt, tap into either an internal or external knowledge base to design your company's marketing strategy.

Measurement & Evaluation

Performance is the ultimate measure of quality. You can improve the quality of your B2B and B2C efforts by considering professional mailing lists provided by established vendors. That's just one of the ways gas detection and analysis businesses can automatically improve marketing ROI. However, there are no substitutes for measurement and evaluation mechanisms. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Simple quantitative tools are a good start. However, gas detection and analysis businesses often choose to consult with professional marketers for assessment tools and strategic insights.

Additional Marketing Advice and Related Articles

Based on your interests, we think you may find these additional resources to be of interest.

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What challenges have you experienced in marketing your gas detection and analysis business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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