October 25, 2020  
 
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Marketing a Geographic Information Services Business

You're heavily invested in the success of your geographic information services business and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.

We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.

Ready for some marketing advice that will help you grow your business? From our vantage point, it's clear that profitable geographic information services businesses achieve market dominance through the careful execution of deliberate strategies. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand's visibility with buyers.

Technological Expertise

The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. One of the things that needs to be considered by geographic information services businesses is the use of technological solutions to connect with customers, boost visibility and exploit weaknesses in the marketplace. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.

Broadcast Advertising

Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. However, it would be a mistake to discount broadcast advertising entirely. Many geographic information services businesses are leveraging broadcast media to perform specific aspects of their marketing strategies. It's critical to understand the limits and opportunities available in today's broadcast advertising industry. One area in which marketers continue to have success is during drive times when large numbers of listeners still tune-in to local radio. When marketing geographic information services businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.

ROI

Good marketing is expensive. You can't afford to waste money on ineffective tactics for your geographic information services business.

Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.

More Articles on Marketing

Given your interest in marketing and in geographic information services businesses, you might find these additional resources to be of interest.

Getting a Toll Free Number

Television Advertising Costs

Radio Advertising Rates

Selling a Geographic Information Services Business


Conversation Board

What challenges have you experienced in marketing your geographic information services business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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Ready to Start Your Own Geographic Information Services Business?

For tips on how to start a geographic information services business, these resources provide helpful advice:

Opening a Geographic Information Services Business

Do You Offer Products or Services to Geographic Information Services Businesses?

If you want information on how to sell to geographic information services businesses, this isn't the ideal place for you on our site. Try these instead:

Selling to Geographic Information Services Businesses

Mailing Lists for Geographic Information Services Businesses

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