May 26, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Geriatric Nursing Home

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a geriatric nursing home. We have the information you need to create a nimble, yet effective marketing strategy for your business.

Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.

So what separates the best geriatric nursing homes from other businesses in the industry? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.

Directories

There are many different kinds of directories in which to list a geriatric nursing home. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing geriatric nursing homes to market segments. Although there are plenty of free directory opportunities out there, some directories charge a fee to include your business in their listing. Unless all of your major competitors are listed in a paid directory, it may be better to take a pass and redirect your funds toward other advertising venues. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.

Building A Community Around Your Brand

Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Many geriatric nursing homes need to do a better job connecting with their customers. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.

Technological Expertise

To those of us who are familiar with today's marketing landscape, it's clear that technology and strategy have become inextricably linked. One of the things that needs to be considered by geriatric nursing homes is the need to increasingly incorporate technological marketing solutions into the marketing mix. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.

More Articles on Marketing

Based on your interests, we think you may find these additional resources to be of interest.

Selling a Geriatric Nursing Home

Telemarketing Firms

Phone Book Ads

Internet Marketing


Conversation Board

For geriatric nursing homes, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Geriatric Nursing Home?

For tips on how to start a geriatric nursing home, these resources provide helpful advice:

Opening a Geriatric Care Nursing Homes Business

Do You Offer Products or Services to Geriatric Nursing Homes?

If you consider geriatric nursing homes to be sales prospects, this isn't the ideal place for you on our site. Try these instead:

Selling to Geriatric Nursing Homes

Mailing Lists for Geriatric Nursing Homes

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary