Sales, profitability, market share -- the things that matter most to business owners all come down to how well you market your brand and products.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
There isn't a simple formula for launching a viral marketing campaign. By including viral elements in a campaign for a gift basket retailer, there are no guarantees your efforts will be rewarded. Although you have little control over whether or not your products go viral, there are things you can do to nurture your brand's viral capacity. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.
Improving Customer Loyalty
Customer loyalty provides the backbone for business growth. In growth-minded gift basket retailers, sorted and updated mailing lists obtained from top-tier providers are effective tools for customer acquisition. To encourage customer loyalty, you'll need to tap into deliberate mechanisms that incentivize customers to reward your brand with repeat business. In many cases, online channels can be leveraged to create innovative customer loyalty programs.
There is no substitute for being able to speak convincingly about your products in a gift basket retailer. Small product details translate into key value propositions which are critical for distinguishing a gift basket retailer from the rest of the field. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.
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