Industry Specific Marketing Advice
Marketing a Gift Delivery Services Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a gift delivery services business, exceptional marketing may well be the determining factor in your long-term survival and success.
Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.
It's not hard to convince most business owners that marketing plays a vital role in strategic planning. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a gift delivery services business at the top of the heap.
ROI
Every marketing tactic you use has to deliver results. You can't afford to waste money on ineffective tactics for your gift delivery services business.
Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.
Loss Leaders
The majority of gift delivery services businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. When applied skillfully, a loss leader marketing strategy can lead to overall gains in revenue. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For gift delivery services businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Also, it's important to carefully consider the quantity of discounted products you are willing to offer at the loss leader price since stockpiling or a high volume of loss leader sales can negate the revenue benefits of this strategy.
Strategic Partnerships
Strategic partnerships offer gift delivery services businesses avenues for combining the power of their marketing dollars and messaging with suppliers of complementary products. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
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