Industry Specific Marketing Advice
Marketing a Gift Wrapping Services Business
The value and earning capacity of a gift wrapping services business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.
It's not hard to convince most business owners that marketing plays a vital role in strategic planning. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a gift wrapping services business ahead of the competition.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in a gift wrapping services business. Seemingly insignificant product specs can be leveraged to communicate value and depth, separating your gift wrapping services business in the marketplace. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.
Geolocational Marketing
Smartphones have added a new wrinkle to small business marketing. Consumers seem especially keen on using mobile devices for geolocational shopping. Since you're a gift wrapping services business owner, geolocational features can be a powerful weapon in your marketing arsenal. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify a gift wrapping services business when they are in the vicinity.
ROI
The overall effectiveness of marketing and promotions boils down to the return you receive for your investment. You can't afford to waste money on ineffective tactics for your gift wrapping services business.
Mailings and other direct B2C/B2B channels can deliver decent ROI, but only if the lists are accurate, up-to-date and targeted to your market segment. For filtered and sorted mailing lists, you'll want to work with one of the direct mail industry's leading list providers.
Share this article
Additional Resources for Entrepreneurs