October 31, 2020  
 
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Marketing a Glass Coating and Tinting Commercial Business

Promotional tactics for glass coating and tinting commercial businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.

In this industry, long-term survivors build their strategies around a core of marketing essentials.

ROI

Good marketing is expensive. Like any other business, ROI is a primary marketing concern in your glass coating and tinting commercial business.

Mailings and other direct marketing strategies are common, but to realize maximum ROI we recommend purchasing consumer or B2B mailing lists from a reputable provider. Using the web, you can easily find the leading mailing list providers with an extensive database of targeted and updated sales prospects.

Discounts

Discounts drive purchasing decisions, and glass coating and tinting commercial business consumers fit the pattern and factor discounts into their spending decisions. Orchestrated discount programs communicate value because they create the perception that the customer is getting more for less. However, for consumers located in the glass coating and tinting commercial business sector, you won't get far with discounts unless you communicate clear value. Offsetting discounts with inflated pricing is a tired ploy that often does more harm than good. Instead, think about how you can use discounts to lure customers in during a slow period, to generate traction for new product offerings, and to break into new markets.

Strategic Partnerships

When multiple interests join together in a strategic partnership, they gain glass coating and tinting commercial businesses avenues for combining the power of their marketing dollars and messaging with suppliers of complementary products. Under the right circumstances, a strategic marketing partnership can allow two or more small companies to overwhelm the market, effectively negating the presence of a larger competitor.

Additional Marketing Advice and Related Articles

Ready to learn more? You may find these additional resources to be of interest.

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What challenges have you experienced in marketing your glass coating and tinting commercial business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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