October 27, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Advice

 

Marketing a Glass and Plastic Jars Business

Marketing a glass and plastic jars business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.

Marketing is much more than classified ads, business cards, and brochures.

Still trying to figure out what differentiates glass and plastic jars businesses from other businesses in the industry? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.

Technological Expertise

The field of marketing has embraced the digital age with enthusiasm and vigor. Although that doesn't make the marketing fundamentals that applied twenty years ago invalid, many marketing principles are being reinterpreted through the lens of today's technology. One of the things that needs to be considered by glass and plastic jars businesses tends to be a search for news to leverage technology to scale up the organization's promotional firepower. If possible, business owners should gravitate toward technologies that deliver greater ROI than traditional marketing channels.

Marketing Collateral

Every piece of collateral your glass and plastic jars business creates is a tangible reflection of your brand distinctive and core values. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your glass and plastic jars business's investment in collateral will be pointless.

Broadcast Advertising

No doubt about it, the Internet has had a dramatic impact on TV and radio advertising. Rather than tuning in for information, many buyers now prefer to get their news and entertainment through online sources. However, it would be a mistake to discount broadcast advertising entirely. Many glass and plastic jars businesses continue to find ways to attract audiences to their brand through broadcast media. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. For glass and plastic jars businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.

More Articles on Marketing

Given your interest in marketing and in glass and plastic jars businesses, you might find these additional resources to be of interest.

Television Advertising Costs

Selling a Glass and Plastic Jars Business

Marketing Programs

Advertising in Newspapers


Conversation Board

We always appreciate feedback from those who visit our site. If you have any comments, suggestions, or questions about marketing glass and plastic jars businesses, please take the time to write something below.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Do You Plan on Opening a Glass & Plastic Jars Business In the Near Future?

For tips on how to start a glass and plastic jars business, here are some more appropriate better resources for you:

Starting a Glass & Plastic Jars Business

Do You Offer Products or Services to Glass & Plastic Jars Businesses?

If you want information on how to sell to glass and plastic jars businesses, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Glass and Plastic Jars Businesses

Mailing Lists for Glass and Plastic Jars Businesses

More Marketing Guides

If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary