Industry Specific Marketing Advice
Marketing a Gloves Cleaning and Repair Business
It's becoming more and more difficult for gloves cleaning and repair businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.
Marketing is not a siloed business function. It's a cross-organizational discipline with ramifications for your balance sheet and earnings statement.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
Building A Community Around Your Brand
Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Many gloves cleaning and repair businesses need to do a better job connecting with their customers. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in a gloves cleaning and repair business. Seemingly insignificant product specs can be leveraged to communicate value and depth, separating your gloves cleaning and repair business from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Blatant marketing messages aren't appropriate in newsletters because they don't communicate informational value to your customers. Instead, your newsletter should contain industry news, product use tips, and other content that captures your customers' attention. These days, gloves cleaning and repair businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
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