May 25, 2020  
 
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Marketing a Gloves Cleaning and Repair Business

It's becoming more and more difficult for gloves cleaning and repair businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

Marketing is not a siloed business function. It's a cross-organizational discipline with ramifications for your balance sheet and earnings statement.

Staying on track requires attention to detail and a commitment to foundational marketing principles.

Building A Community Around Your Brand

Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Many gloves cleaning and repair businesses need to do a better job connecting with their customers. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in a gloves cleaning and repair business. Seemingly insignificant product specs can be leveraged to communicate value and depth, separating your gloves cleaning and repair business from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.

Newsletters

Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Blatant marketing messages aren't appropriate in newsletters because they don't communicate informational value to your customers. Instead, your newsletter should contain industry news, product use tips, and other content that captures your customers' attention. These days, gloves cleaning and repair businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).

More Articles on Marketing

Given your interest in marketing and in gloves cleaning and repair businesses, you might find these additional resources to be of interest.

Yellow Pages Advertising

Selling a Gloves Cleaning and Repair Business


Conversation Board

What challenges have you experienced in marketing your gloves cleaning and repair business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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Ready to Start Your Own Gloves Cleaning & Repair Business?

For tips on how to start a gloves cleaning and repair business, here are some more appropriate better resources for you:

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