Industry Specific Marketing Advice
Marketing a Gold and Silver Plating Business
The key to success in marketing a gold and silver plating business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
Looking for the right marketing mix for your gold and silver plating business? That's becoming a common theme these days, especially in this market sector.
Top performers habitually integrate sound marketing concepts with market demands.
Broadcast Advertising
Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. But broadcast advertising hasn't disappeared entirely and gold and silver plating businesses continue to find ways to attract audiences to their brand through broadcast media. Today's broadcast marketing solutions have the ability to target a geographically concentrated sector of the marketplace. For example, many people limit their radio listening to their daily commute. When marketing gold and silver plating businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.
Market Segmentation
In today's environment, it's impossible to market a gold and silver plating business to the entire marketplace. Although segmentation can be based on a variety of criteria, it's most commonly used to identify geographic or demographic groups within the marketplace.
Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your gold and silver plating business marketing strategy.
Make Sure You Have a Good Business Sign
Good signage is a Business 101 concept. Although gold and silver plating businesses are very different from each other, signage can be used by any gold and silver plating business to communicate the company's value to their customers. Visibility, branding elements and other considerations are all factors in the design and size of your operation's business signage.
Since the signage for gold and silver plating businesses has to fulfill a number of special requirements, avoid glossing it over as an afterthought. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.
Share this article
Additional Resources for Entrepreneurs