October 28, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Golf Tournament Planning and Booking Service

The task of promoting a golf tournament planning and booking service has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

There are no shortcuts to success in marketing a golf tournament planning and booking service. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.

Great marketing campaigns elevate the status of your golf tournament planning and booking service through a diverse range of marketing channels and mediums.

Marketing Ethics

Ethically challenged marketers are a dime a dozen in today's economy. Successful golf tournament planning and booking services avoid marketing tactics that exploit their customers. If direct mail is part of your marketing mix, you should also make sure your mailing list provider adheres to ethical standards in the collection of contact information. Premier vendors are safe bets since they have established themselves as reputable mailing list providers.

Why Branding Matters

Branding isn't just a marketing buzzword. It's a core concept for businesses trying to entrench themselves in consumer consciousness. Any and every golf tournament planning and booking service possesses brand value. Smart marketing strategies differentiate and reinforce brand identity. Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.

Loss Leaders

The majority of golf tournament planning and booking services understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. When used in golf tournament planning and booking services, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

More Articles on Marketing

Want to learn more? Start with these recommended resources.

Selling a Golf Tournament Planning and Booking Service

Unique Selling Positions

Television Advertising Costs


Conversation Board

Do you have any questions about marketing a golf tournament planning and booking service? No problem! We always welcome feedback and we'll do our best to respond to inquiries about how you can improve your company's marketing.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Golf Tournament Planning & Booking Service?

For those who want to open a golf tournament planning and booking service, these resources provide helpful advice:

Opening a Golf Tournament Planning & Booking Services Business

Sell to Golf Tournament Planning & Booking Services?

If you consider golf tournament planning and booking services to be sales prospects, this isn't the ideal place for you on our site. Try these instead:

Selling to Golf Tournament Planning and Booking Services

Mailing Lists for Golf Tournament Planning and Booking Services

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary