There are no shortcuts to success in marketing a golf tournament planning and booking service. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
Great marketing campaigns elevate the status of your golf tournament planning and booking service through a diverse range of marketing channels and mediums.
Ethically challenged marketers are a dime a dozen in today's economy. Successful golf tournament planning and booking services avoid marketing tactics that exploit their customers. If direct mail is part of your marketing mix, you should also make sure your mailing list provider adheres to ethical standards in the collection of contact information. Premier vendors are safe bets since they have established themselves as reputable mailing list providers.
Why Branding Matters
Branding isn't just a marketing buzzword. It's a core concept for businesses trying to entrench themselves in consumer consciousness. Any and every golf tournament planning and booking service possesses brand value. Smart marketing strategies differentiate and reinforce brand identity. Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.
The majority of golf tournament planning and booking services understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. When used in golf tournament planning and booking services, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.
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