October 23, 2020  
 
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Marketing a Gospel Church

It's becoming more and more difficult for Gospel churches to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

For a Gospel church, a great business model doesn't guarantee solid revenues.

Time and time again, we see ingenuity, hard work, and industry knowledge as the deciding factors for Gospel church marketing success.

Contests

Contests are a time-tested method for promoting a Gospel church. A well-designed contest has the potential to generate buzz about your company and create a fun atmosphere for promoting your core business offerings. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why Gospel churches don't take contests lightly, but treat them with the same level of respect as any other marketing campaign.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in a Gospel church. Seemingly insignificant product specs can be leveraged to communicate value and depth, separating your Gospel church from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.

Building A Community Around Your Brand

Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Whether they realize it or not Gospel churches need to do a better job connecting with their customers. There are many ways to launch a social media strategy. In our experience, it's helpful to begin with a direct mail campaign. Using vendor-provided mailing lists, you can broaden your reach by informing new contacts as well as established customers about your presence on popular sites like Facebook, Twitter and LinkedIn.

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