Sales, profitability, market share -- the things that matter most to business owners all come down to how well you market your brand and products.
Today's small businesses operate in a dynamic sales and marketing environment. More than ever before, foundational marketing concepts have become the bedrock upon which successful marketing strategies are constructed.
Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other gourmet cooking and bakeware businesses, it could be a sign that you're out of touch with the marketplace. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
There isn't a simple formula for launching a viral marketing campaign. By including viral elements in a campaign for a gourmet cooking and bakeware business, you ultimately have to cross your fingers and hope for the best. Even though total control is impossible, the right actions at the right times can encourage the viral distribution of brand messages. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.
Sloppy marketing programs have no place in growing gourmet cooking and bakeware businesses. Instead of offering special promotions on the spur of the moment, we recommend creating a promotional calendar for the fiscal year. Although you can adjust the calendar as needed, advanced planning makes it easier to connect your company's marketing tactics to sales objectives, inventory levels, staffing, and other areas of the business. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
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