March 30, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Gourmet Restaurant

Trying to market a gourmet restaurant? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.

A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your gourmet restaurant isolated from your base.

The right market approach lets smaller gourmet restaurants stand toe-to-toe with the rest of the market. What small companies lack in resources, they can make up for in marketing intelligence and expertise.

Marketing Consultants

As a small business owner, it's tempting to think that you have what it takes to market your brand effectively. Maybe you do. But in our experience, there is no substitute for enlisting the services of a qualified marketing consultant. The best consultants possess a range of skills, including the ability to accurately communicate your gourmet restaurant' value proposition and messaging. Without the presence of an experienced professional, it's easy to miss opportunities in the marketplace and focus your efforts on outdated tactics. As we continue to experience changes in the gourmet restaurant arena, exposing your strategy to the influence of capable marketing professional should be a top priority.

Social Media Monitoring

The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All gourmet restaurants need to be particularly sensitive about the potential for negative brand commentary on social media sites. If your brand is taking a hit from negative mentions, it's important to generate enough positive content to push negative mentions down in search rankings. The more positive mentions that exist, the more difficult it is for negative comments (generated through social media) to gain traction on search engines like Google and Yahoo.

Marketing Collateral

Every piece of collateral your gourmet restaurant creates is a tangible reflection of your brand distinctive and core values. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your gourmet restaurant's investment in collateral will be pointless.

More Articles on Marketing

We would like to share these additional resources with you.

Television Advertising Costs

Radio Advertising Rates

Selling a Gourmet Restaurant


Conversation Board

What challenges have you experienced in marketing your gourmet restaurant? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Considering Starting a Gourmet Restaurant?

For tips on how to start a gourmet restaurant, here are some more appropriate better resources for you:

Opening a Gourmet Restaurant

Sell to Gourmet Restaurants?

If you consider gourmet restaurants to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Gourmet Restaurants

Mailing Lists for Gourmet Restaurants

More Guides on How to Market a Company

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary