October 24, 2020  
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Marketing a Grace Brethren Church

Marketing plays a central role in any company. But when it comes to a Grace Brethren church, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.

In a Grace Brethren church, a great business model doesn't guarantee solid revenues.

A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of Grace Brethren church profitability.

Price Matching

In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. Without price matching, if they can locate lower pricing from a competing Grace Brethren church, potential clients will abandon your brand in droves. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in a Grace Brethren church. Small product details translate into key value propositions which are critical for distinguishing a Grace Brethren church from the rest of the field. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.

Improving Customer Loyalty

Customer loyalty provides the backbone for business growth. In growth-minded Grace Brethren churches, premium mailing lists from list providers can help expand your customer base. To encourage customer loyalty, you'll need to tap into deliberate mechanisms that incentivize customers to reward your brand with repeat business. In many cases, online channels can be leveraged to create innovative customer loyalty programs.

More Articles on Marketing

Given your interest in marketing and in Grace Brethren churches, you might find these additional resources to be of interest.

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Conversation Board

What challenges have you experienced in marketing your Grace Brethren church? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.

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