March 29, 2020  
 
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Marketing a Grain and Feed Transport Business

It's becoming more and more difficult for grain and feed transport businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

In the current economic climate, one thing separates thriving grain and feed transport businesses from companies at the bottom of the food chain.

For industry insiders, it's becoming apparent that marketing ability is just as important as the quality of the deliverables you produce. On the upside, great marketing is a real possibility for a grain and feed transport business with a strong value proposition and a desire to achieve a visible market presence.

Marketing Consultants

As a small business owner, it's tempting to think that you have what it takes to market your brand effectively. Maybe you do. But in our experience, there is no substitute for enlisting the services of a qualified marketing consultant. The best consultants possess a range of skills, including the ability to accurately communicate your grain and feed transport business' value proposition and messaging. Without the presence of an experienced professional, it's easy to miss opportunities in the marketplace and focus your efforts on outdated tactics. As we continue to experience changes in the grain and feed transport business arena, exposing your strategy to the influence of capable marketing professional should be a top priority.

Multichannel Marketing Strategies

Are you up to speed on the multichannel marketing concept?. Since modern buyers access information about products and services through a broad range of media streams and information outlets, businesses need to communicate through multiple marketing channels.

In today's marketplace, it simply isn't possible for grain and feed transport businesses that funnel the bulk of their resources toward a single marketing channel to maintain a noticeable presence in the marketplace. In practice, multichannel means embracing a mixture of online and offline message pipelines, based on the places your customers go for information. If direct mail is an area that needs to be added to your mix, professional mailing lists from third-party providers are a no-brainer. We recommend contacting a few select list vendors to learn how you can intelligently incorporate mailing lists into a more diverse marketing strategy.

Newsletters

Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Blatant marketing messages aren't appropriate in newsletters because they don't communicate informational value to your customers. Instead, your newsletter should contain industry news, product use tips, and other content that captures your customers' attention. These days, grain and feed transport businesses rely on newsletters as cornerstones of a deliberate PR and marketing strategy, combining print and online distribution channels.

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