Still looking for a way to effectively market your granite countertops business? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.
By leveraging today's best marketing techniques, any granite countertops business owner can rise to the challenge and create a marketing plan that highlights the value of their business and product offerings
Building A Community Around Your Brand
Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Although they invest heavily in other marketing channels, most granite countertops businesses can benefit from marketing strategies that leverage communities and networks. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.
Small business owners sometimes struggle to justify the expense of a marketing consultant, especially if they don't appreciate the role of marketing in their company's long-term success. Although professional marketing advice does represent an additional cost, it's an expense that you will recover many times over through increased sales revenue. A good marketing firm will help clarify your granite countertops business' most important brand characteristics. More importantly, it will provide the expertise you need to identify the most productive marketing channels and raise your brand profile within the industry. As we continue to experience changes in the granite countertops business arena, exposing your strategy to the influence of capable marketing professional should be a top priority.
Social Media Monitoring
Brand advocacy is a buzzword in marketing circles. What does it mean? Using consumer-oriented platforms to encourage customers to create user-generated content about your products and company, typically through social media. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All granite countertops businesses need to be particularly sensitive about the potential for negative brand commentary on social media sites. If your brand is taking a hit from negative mentions, it's important to generate enough positive content to push negative mentions down in search rankings. The more positive mentions that exist, the more difficult it is for negative comments (generated through social media) to gain traction on search engines like Google and Yahoo.
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