We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.
With a little luck and lot of hard work, any granite wholesale and manufacturers business can achieve greater marketing dominance through strategic marketing and robust value messaging
Hiring A Marketing Firm
Sooner or later, most granite wholesale and manufacturers business owners consider outsourcing their promotional and advertising functions to a professional marketing firm. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your granite wholesale and manufacturers business, experience should trump other considerations. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.
Many marketing techniques are easy to evaluate. Outsourced lead generation through reputable mailing list vendors facilitates easy measurement and evaluation for direct mail campaigns. However, measuring the amount of influence your brand has in the marketplace can be trickier. Fortunately, media monitoring has the ability to give your granite wholesale and manufacturers business a sense of market presence and other variables that are difficult to quantify. Although media monitoring is not the only tool for measuring intangible brand qualities, it has the benefit of highlighting negative PR, giving your granite wholesale and manufacturers business the ability to control bad buzz when it appears in the marketplace.
Viral marketing is one of the most elusive marketing techniques in a small business owner's arsenal. By including viral elements in a campaign for a granite wholesale and manufacturers business, you ultimately have to cross your fingers and hope for the best. But despite the risk, viral marketers can influence the likelihood of success. Product giveaways, community-building, online discussion channels, and other techniques may not guarantee that your products will go viral -- but they definitely improve the odds.
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