January 16, 2021  
 
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Marketing a Greeting Cards Wholesale and Manufacturers Business

Small and medium size greeting cards wholesale and manufacturers businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your greeting cards wholesale and manufacturers business stuck in limbo.

Staying on track requires attention to detail and a commitment to foundational marketing principles.

Price Matching

In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. Without price matching, if they can locate lower pricing from a competing greeting cards wholesale and manufacturers business, potential clients will abandon your brand in droves. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.

Make Sure You Have a Good Business Sign

A great sign is a 24/7 marketing tool for your company. Although greeting cards wholesale and manufacturers businesses vary in scope and circumstance, signage can be used by any greeting cards wholesale and manufacturers business to communicate the company's value to their customers. Is your sign visible and attractive? Does it reinforce your brand and value proposition? Does your signage invite customers to take the next step or does it simply annoy them? These are the kinds of questions you'll need to ask about both exterior and interior sign elements.

Given the fact that signage in greeting cards wholesale and manufacturers businesses has unique characteristics, it should be incorporated into your core marketing strategy. Talk to a nearby business sign franchise company or an independent business sign company and see what they recommend.

Managing Negative Publicity

Not sure how to handle negative PR? You're not alone. It's a probably faced by many greeting cards wholesale and manufacturers businesses. Bad situation inevitably get worse when companies haven't prepared for the possibility of a negative news cycle. The creation of a quality, crisis PR plan and the adequate preparation of key stakeholders is a requirement for any greeting cards wholesale and manufacturers business interested in controlling negative messages. Since part of your crisis response may involve direct mail, we also recommend working with quality mailing list providers to obtain accurate contact lists.

More Marketing Tips and Related Articles

Given your interest in marketing and in greeting cards wholesale and manufacturers businesses, you might find these additional resources to be of interest.

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The best marketing advice often comes from your peer business owners. Do you have any tips or advice on marketing a greeting cards wholesale and manufacturers business? We'd love it if you could share them by posting a comment below. What marketing initiatives have you tried and how did they work out for you?


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