Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
But regardless of your business model, marketing success can still be found by keeping one eye on sound marketing principles and the other on the needs of customers in the marketplace.
Good buzz is a mythical creature in marketing circles. Although it's rumored to exist, it's hard to nail down. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a grocery equipment and supplies business, it's worthwhile to invest in strategies to promote brand conversations. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
You've seen the contest concept in action, even if it wasn't used in a grocery equipment and supplies business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. However, a contest is not a no-risk marketing option. Like anything else, poor execution can foil your attempts to improve your business's market presence. That's why grocery equipment and supplies businesses outsource their contests to professional marketers as a way of minimizing risk and achieving the highest possible return from their promotional dollars.
It makes sense for grocery equipment and supplies businesses to participate in direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. By investing in premium mailing lists for direct mail, email, and telemarketing campaigns, you gain the assurance that your lists are always accurate and up-to-date.
Given your interest in marketing and in grocery equipment and supplies businesses, you might find these additional resources to be of interest.
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