October 25, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Group Insurance Business

The value and earning capacity of a group insurance business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

There are no shortcuts to success in marketing a group insurance business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.

A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of group insurance business profitability.

Leveraging Print Ads

Print advertising has been a marketing staple for group insurance businesses. From glossy spreads to simple classified ads, business owners have traditionally used print advertising to reach a broad base of customers. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your group insurance business in printed media. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.

Why Branding Matters

A good brand has value for both your balance sheet and earnings statement. It's a fact: A group insurance business possesses brand value. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. By investing in brand awareness and positioning, you increase the trust factor and make it easier for consumers to choose your business over less-known competitors. In certain situations, branding can be used to establish dominance in specific product categories or service areas.

Measurement & Evaluation

Performance is the ultimate measure of quality. You can improve the quality of your B2B and B2C efforts by considering professional mailing lists provided by established vendors. That's just one of the ways group insurance businesses may be able to increase the impact of their marketing tactics. However, there are no substitutes for measurement and evaluation mechanisms. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Simple quantitative tools are a good start. However, group insurance businesses often choose to consult with professional marketers for assessment tools and strategic insights.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in group insurance businesses, you might find these additional resources to be of interest.

Phone Book Ads

Selling a Group Insurance Business


Conversation Board

Looking for more information about how to market a group insurance business? If so, we want to hear from you. Send us your comments and questions, and we, along with other business owners who visit our site, will do our best to help you.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Group Insurance Business?

For tips on how to start a group insurance business, these resources provide helpful advice:

How to Start a Group Insurance Business

Do You Offer Products or Services to Group Insurance Businesses?

If you want information on how to sell to group insurance businesses, there's more useful information for you elsewhere on our site. Try these instead:

Selling to Group Insurance Businesses

Mailing Lists for Group Insurance Businesses

More Guides on Marketing a Business

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary