June 4, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Hair Tinting Business

A profitable hair tinting business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!

By leveraging today's best marketing techniques, any hair tinting business can achieve greater marketing dominance through strategic marketing and robust value messaging

Company Website

If you haven't done so already, the first step in marketing your hair tinting business is also the anchor point for your technological strategy: A company website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.

Promotional Calendars

Sloppy marketing programs have no place in growing hair tinting businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. Consumer mailing lists from a respected provider can add value to your calendar by incorporating geographic and demographic consumer data into your promotional schedule.

Staffing Expertise

Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. In practice, a large number of business owners simply assume the role of marketer-in-chief, squeezing even more responsibilities into their already packed schedules. To maintain marketing momentum, many hair tinting businesses outsource marketing to a professional firm. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.

Additional Marketing Advice and Related Articles

We would like to share these additional resources with you.

Television Advertising Costs

Getting a Toll Free Number

Selling a Hair Tinting Business

Radio Advertising Rates


Conversation Board

Have something to add on this topic? We're always interested in hearing about new strategies for marketing to hair tinting businesses, and we welcome your feedback, tips, and questions!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Hair Tinting Business?

For tips on how to start a hair tinting business, here are some more appropriate better resources for you:

How to Start a Hair Tinting Business

Do You Offer Products or Services to Hair Tinting Businesses?

If you want information on how to sell to hair tinting businesses, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Hair Tinting Businesses

Mailing Lists for Hair Tinting Businesses

More Guides on How to Market a Company

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary