Although innovation is important, consistency is critical when you market a hand dryers business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
A robust marketing plan cements your company's relationships with customers. Great marketing is good business -- and it begins by integrating a handful of proven marketing concepts into your hand dryers business's strategic plan.
Do We Really Need A Logo?
Having a strong logo for a hand dryers business is a big deal. In tight markets, logos differentiate one company from the next. More importantly, a good logo can differentiate your value proposition from your competitors. Although it's possible to create your own logo, most internally generated logos lack polish and punch. Even if your logo concept sounds simplistic, we recommend contracting your logo to a professional marketing and design firm because it's likely that the logo will be the face of your company for years to come.
Technology is changing the way small businesses market their products and brands. The on-ramp for using technology to promote your hand dryers business is also the anchor point for your technological strategy: A company website. A functional and attractive company website is no longer an option for businesses with a long-term outlook. Content, architecture, and features are important consideration when creating a website. But you will also need to consider how you will attract visitors to your site and what you will do with them once they are there -- and that means you'll need to include SEO and conversion path considerations in the web design process.
The overall effectiveness of marketing and promotions boils down to the return you receive for your investment. ROI concerns should be at the forefront of your mind when you think about the many ways you can promote your hand dryers business.
Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.
Given your interest in marketing and in hand dryers businesses, you might find these additional resources to be of interest.
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