It's difficult to pinpoint a single marketing strategy that is capable of turning around a struggling business. Yet one feature seems to be part of the shared DNA of all effective marketing programs.
Messaging that relies on outdated delivery channels is often a waste of time and resources. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.
Good marketing is expensive. ROI concerns should be at the forefront of your mind when you think about the many ways you can promote your hand painted and crafted furniture business.
Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.
Newsletters can pack a promotional punch. How? By subtly using information to promote the benefits of your products and services. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, hand painted and crafted furniture businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Do you have a new marketing idea that will transform your industry? Don't be so sure - at least not until you have explored what the competition is doing. We appreciate innovative tactics. But when innovation causes you to abandon message streams that are trafficked by similar hand painted and crafted furniture businesses, you may not have all of the information you need to make an informed marketing decision. Although you might be convinced that a new strategy will give your company an edge, it's reassuring to consult with a professional marketer before you go too far down the road.
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