We recognize that the best hand and power tools business entrepreneurs tend to possess solid marketing skills. Yet in this industry, the characteristics of able marketers aren't always obvious.
When done effectively, marketing is a coordinated and comprehensive strategy that raises the visibility of your hand and power tools business and drives the customer acquisition process.
Remember the Importance of Signage
Good signage is a Business 101 concept. Despite the fact that hand and power tools businesses come in all shapes and sizes, sign content should focus on some common industry themes in addition to the details of your business. There are multiple issues that need to be considered when designing business signage, not the least of which is the message your business sign sends to your customers.
Since the signage for hand and power tools businesses is unlike the signage for other types of businesses, avoid glossing it over as an afterthought. This is not a decision to rush into. Spend some time thinking about the attributes of a good business sign for your unique needs before you purchase a new sign.
Leveraging Print Ads
Print advertising has been a marketing staple for hand and power tools businesses. In the digital age, print advertising's influence has been under attack from new media technologies and an expanded range of marketing channels. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your hand and power tools business in printed media. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.
The overall effectiveness of marketing and promotions boils down to the return you receive for your investment. You can't afford to waste money on ineffective tactics for your hand and power tools business.
Mailings and other direct B2C/B2B channels can deliver decent ROI, but only if the lists are accurate, up-to-date and targeted to your market segment. For filtered and sorted mailing lists, you'll want to work with one of the direct mail industry's leading list providers.
Given your interest in marketing and in hand and power tools businesses, you might find these additional resources to be of interest.
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