June 4, 2020  
 
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Marketing a Handles Business

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a handles business. We have the information you need to create a nimble, yet effective marketing strategy for your business.

There are no shortcuts to success in marketing a handles business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.

Marketing increases the brand footprint of a handles business using a carefully crafted mix of techniques and tactics.

Marketing Ethics

Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading handles businesses avoid marketing tactics that exploit their customers. If direct mail is part of your marketing mix, you should also make sure your mailing list provider adheres to ethical standards in the collection of contact information. Premier vendors are safe bets since they have established themselves as reputable mailing list providers.

Directories

Directories are a common tool for finding a handles business. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing handles businesses in a region or territory. Paid directory listings are gaining steam in some sectors. But paid listings don't necessarily translate into better results - many free directories have just as much firepower as premium ones. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.

Hiring A Marketing Firm

Think you can handle your own marketing? There is a reason why many handles business owners consider outsourcing their promotional and advertising functions to a professional marketing firm. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your handles business, experience should trump other considerations. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in handles businesses, you might find these additional resources to be of interest.

Phone Book Ads

Television Advertising Costs

Advertising on Billboards

Selling a Handles Business


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Is there something we didn't cover? We're always interested in hearing about new strategies for marketing to handles businesses, and we welcome your feedback, tips, and questions!


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Ready to Start Your Own Handles Business?

For tips on how to start a handles business, these resources provide helpful advice:

Opening a Handles Business

Sell to Handles Businesses?

If you consider handles businesses to be sales prospects, this isn't the ideal place for you on our site. Try these instead:

Selling to Handles Businesses

Mailing Lists for Handles Businesses

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