October 21, 2020  
 
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Marketing a Harvesting Business

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a harvesting business. We have the information you need to create a nimble, yet effective marketing strategy for your business.

Still looking for a way to effectively market your harvesting business? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.

Healthy customer relationships are strengthened and expanded through targeted marketing campaigns. With that in mind, it's important to leverage marketing as a path toward better customer engagement in your harvesting business's planning process.

Measurement & Evaluation

Performance is the ultimate measure of quality. You can improve the quality of your B2B and B2C efforts by considering professional mailing lists provided by established vendors. That's just one of the ways harvesting businesses can achieve greater returns from their marketing initiatives. However, there are no substitutes for measurement and evaluation mechanisms. Each marketing campaign should be subjected to quantitative analysis, paying close attention to the amount of new and repeat business it generates for your company. If a campaign or technique fails to meet your expectations, carefully evaluate the reasons for the failure and adjust your marketing mix accordingly. Simple quantitative tools are a good start. However, harvesting businesses often choose to consult with professional marketers for assessment tools and strategic insights.

Social Media Monitoring

Brand advocacy is a buzzword in marketing circles. What does it mean? Using consumer-oriented platforms to encourage customers to create user-generated content about your products and company, typically through social media. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All harvesting businesses have too much at stake to ignore derogatory social media mentions. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in a harvesting business. Small product details translate into key value propositions which are critical for distinguishing a harvesting business in the marketplace. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.

More Articles on Marketing

Given your interest in marketing and in harvesting businesses, you might find these additional resources to be of interest.

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